Meghan Markle’s new lifestyle venture, As Ever, is reportedly floundering despite a major cash boost from Netflix.
Sources close to the Duchess of Sussex say the brand, which was meant to mark her reinvention as a royal-turned-businesswoman, has yet to find its direction or make a meaningful profit.
A Rebrand Amid Trademark Troubles
Earlier this year, Markle officially launched As Ever after abandoning the brand’s original name, American Riviera Orchard, due to reported trademark complications. The Duchess proudly announced that her jams and wines had “sold out” shortly after their release, but so far, there’s been no verifiable sales data to support those claims.
As of this week, cases of her newly released Sauvignon Blanc remain available for purchase on her website with no signs of limited stock. Her orange marmalade and herbal tea products are also still in full supply and ready for shipment across the continental United States.
Netflix as the Sole Investor
Despite Markle’s public statements about building an independent brand, it’s now understood that the funding for As Ever comes exclusively from Netflix — where she also fronts the upcoming lifestyle series With Love, Meghan.
