Meghan Markle’s lifestyle brand As Ever is again under public scrutiny after netizens discovered that her new product—a bottle of orange blossom honey—likely comes from the same supplier as American retailer Williams Sonoma.

The supposed supplier, Savannah Bee Company, offers 340 grams of the identical product for $18, whereas Markle’s version, containing just 255 grams, was available in special edition $28 bottles.

Although the connection between supply chains and brands is not recent—where similar products are sold at higher prices due to brand awareness—this finding represents a new setback for Markle in her efforts to improve her public image.

Meghan Markle’s brand As Ever faces accusations of rebranding honey sourced from other companies—and selling it at a higher price.

Established by the actress in February 2025, As Ever was envisioned as a fresh beginning for her. Inspired by her habit of signing her meticulously handwritten letters with those words, the brand portrayed the Duchess as a relatable, affectionate individual who delights in cooking, entertaining, and hosting.

“As Ever, for me, is an extension of how I love. Through thoughtful gestures and small details, I hope this collection brings you as much joy as it does for those I hold close,” Markle wrote on her website.

Since its launch, As Ever has encountered significant criticism from Markle’s opponents, who have alleged that the brand has copied everything from its products to its image—and even its logo.

The recent honey controversy comes right after an “exposé” that disclosed the brand’s herbal teas were repackaged items from The Republic of Tea, a prominent US tea firm that also creates Bridgerton and Downton Abbey teas for Netflix.

Williams Sonoma, Savannah Bee, and As Ever are all believed to be offering the same honey, with customers paying a premium for the brand.

Williams Sonoma simultaneously collaborated with the streaming service to develop a range of products that features honey which, according to online users, was also sourced from Savannah Bee.

The Netflix partnership is significant since many observed that As Ever’s marketing effort featured the creation of a cooking series titled With Love, Meghan, which launched on the platform on March 4, 2025.

“Meghan said previously that Netflix felt As Ever should not be named With Love, Meghan. That Netflix wanted it to be independent,” a user explained.

Online investigators quickly discovered that As Ever, Sonoma, and Savannah Bee Company were all offering the same orange blossom honey—merely with varying prices and packaging.

Savannah Bee, thought to be the initial supplier, offers its product for $18. The Bridgerton-branded edition from Williams Sonoma is priced at $23. Meghan’s As Ever bottle, which holds even less product, is sold at a premium price of $28.

This caused numerous people to infer that the partnership between the supplier and brand was possibly the outcome of a covert agreement between Netflix and Markle—intended to prevent clashes between a prospective With Love Meghan product line and the existing Bridgerton merchandise.

Users think Markle is intentionally limiting the availability of her products to enhance her brand’s image.

Despite claims that customers are paying for the branding rather than the honey itself, Markle’s product thrived. Soon after the launch of As Ever’s honey, it quickly sold out as enthusiasts clamored to purchase a bottle.

“It’s all so pathetic,” one user concluded. “Meghan’s fans may as well just buy the Bridgerton products—at least those are actually in stock.”

Some think Markle is intentionally limiting the availability of her products to enhance her brand’s image. “Her goal isn’t to sell a billion jars of jam.” It demonstrates to investors that she is so well-liked that her products sell quickly.

As Ever has faced controversy since its inception. In February, shortly after its debut, the brand’s logo faced criticism as it was alleged to closely resemble the coat of arms of Porreres, a small town in Mallorca, Spain.

“The similarities are undeniable,” said Porreres mayor Xisca Mora. “They are the same, except the birds are a little different, and they use different colors, but they are nearly identical.”

At the time, Doug Eldrige, a PR strategist, called the mistake “a comedy of errors.”

“Despite her vast resources and connections, she still hasn’t learned to navigate the branding space effectively,” he added.