News

Campbell Soup Company to change name of iconic brand after 102 years

No soup for you, Campbell’s!

After 102 years, the iconic food company is changing its name to better reflect the company’s growing product line of snacks, which includes Snyder’s of Hanover, Pepperidge Farm, and more.

Subject to shareholder approval in November, Campbell Soup Company will become The Campbell’s Company.

“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Campbell CEO Mark Clouse said Tuesday in a statement.

In addition to its iconic line of ready-to-serve soups, Campbell’s also owns several snack brands like Goldfish, V8 Beverages, Cape Cod, and Pepperidge Farm.

The 155-year-old company recently purchased Sovos Brands, the maker of the popular Rao’s sauces.

Despite the potential name change, Campbell’s has no intentions of getting rid of their iconic canned soup.

“We will always love soup, and we’ll never take our eye off of this critical business,” Mr. Clouse said during the company’s investor day. “But today, we’re so much more than soup.”

Last year the company’s snack sales grew by 13% while Campbell’s soups grew by a mere 3%.

What do you think of the name change? Let us know your thoughts in the comments.

Related Posts

4 nuts that can damage your brain (and 4 that protect it from dementia)

Robert Irwin’s sh0cking statement on what Prince William is really like to work with

Prince William made a surprise appearance on Dancing with the Stars to show his support for Robert Irwin, the 21-year-old conservationist and TV personality, son of the late...

Prince Harry and Meghan Markle roasted over deleted Kris Jenner birthday photos as fans speculate ‘embarrassing’ reasons why

Prince Harry and Meghan Markle faced a wave of online criticism after Kris Jenner and Kim Kardashian quietly removed photos of the couple from Instagram.Social media users quickly...

Princess Anne Quietly Upstages Kate Middleton After Making One Mysterious Move

While Kate Middleton is often praised for her elegant outfit repeats, this time she has officially been outmatched. Princess Anne has once again proven the timelessness of her...

Bad bl00d brewing between Meghan, Harry and Kardashians over deleted birthday photos: report

The controversy surrounding the missing photographs is far from over.Reports suggest the Kardashian-Jenner clan is unhappy that Meghan Markle and Prince Harry pushed them to remove images taken...

Để lại một bình luận

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *