Meghan Markle’s branding troubles aren’t over yet.
The 43-year-old Duchess of Sussex is now facing potential legal action from a Spanish town over the logo of her newly rebranded lifestyle company, As Ever, which she introduced on Monday after scrapping the previous name, American Riviera Orchard.
Local officials in the Mallorca village of Porreres have reportedly accused Markle of copying elements from their traditional coat of arms—specifically, a lone palm tree with two hummingbirds flanking it, which closely resembles the emblem on her As Ever logo.
Mayor Xisca Mora described the resemblance between the coat of arms and the logo as “surreal” in an interview with local newspaper Ara Balears.
She also stated that the town hall is evaluating the possibility of pursuing legal action against the duchess.
“I don’t know if she visited some agritourism sites and saw the coat of arms, because the photo on her website is taken from Mallorca,” said Mora.
The mayor also noted that the village, home to around 5,000 residents and located about 22 miles from Palma, Mallorca’s capital, now “feels international” and hopes Markle’s business decision will put it on the map.
Meghan Markle announced her new brand in an Instagram video filmed by Prince Harry. “I’m shocked we’ve kept this a secret for so long,” she shared, revealing both her upcoming show and business.
Inspired by the American Riviera—a nickname for Santa Barbara—Markle launched a website featuring a logo with hummingbirds, a symbol holding deep meaning for Harry. The site also includes a touching photo of their daughter, Princess Lilibet.
