Sources close to the couple told the publication that Harry and Meghan wanted all their ventures and family representation to “sit under one umbrella.” One insider said, “It represents their unification and it’s a proud moment.”

Divided Reactions

The decision has divided public opinion. Some critics argue that the move contradicts the couple’s desire for privacy.

“For someone who wanted to get away from the royal family, he seems to want a foot in both camps,” one person commented online. Another added, “They said they wanted out of the media, yet they’re always in it.”

Others, however, have defended the couple’s choice. One supporter wrote, “Good for them! Get out from under Britain’s oppression of the royals and thrive. Wishing them all the best!”

Another added, “What’s in a name or title if it only brings misery? They chose peace for their family, and that’s their right.”

A Fresh Start

Since stepping back from royal duties in 2020, Harry and Meghan have settled in Montecito, California, where they’re raising Archie and Lilibet away from the spotlight.

For the Sussexes, this latest name change may not just be a branding choice — it’s another step in defining their independence while maintaining a sense of unity as a family.